He Wanted a Ford. He Bought a Range Rover. What Happened?

It this episode, we walk through the story of Nate—a customer who walked into the dealership craving nostalgia, heritage, and the familiar comfort of a classic Ford. But he drove away in a Range Rover. Why?

In this episode, we dissect the identity shifts that quietly hijacked Nate’s decision in real time. You’ll learn:

The subconscious identity conflict that made Ford feel right—but Range Rover feel necessary

How brands lose sales not because of features, but because they fail to speak to the right version of the customer

Why Ford could have saved this sale—if they knew which identities were activated and how to speak to them

What this means for any brand trying to turn browsers into buyers

If you’ve ever lost a customer to a brand that seemed like a weird fit, this story will hit home—and help you never let it happen again.

 

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

 

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

 

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf