Women’s podcast listenership triples

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Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching). Sounds Profitable's Tom Webster is hosting a free webinar today at 2pm Eastern, examining ad-supported podcasting compared to other ad-supported media. It’s the largest cross-platform study of its kind, and is the first to isolate the audience for ad-supported podcasts - which is different to the overall podcast audience. Acast has announced an exclusive, global podcast deal with The Athletic. The Athletic is currently #8 publisher in Podtrac, and its premium sports podcasts will be monetised across audio and video.

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